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Brand Slogan

Since November 2008, Hapcheon County has established and is managing a brand called “Suryeohan (outstanding and beautiful) Hapcheon,”a form of imagery that captures the geographical and cultural uniqueness of Hapcheon, as a way to highlight and introduce Hapcheon publicly and to recognize the true, friendly identity of the county.

Meaning of the Brand Slogan

Meaning of the Brand Slogan, Wordmark and logo must never be used at a width less than 15mm.

The word ‘Su’ in ‘Suryeonhan’ means ‘outstanding’ but the same pronunciation could also mean ‘water(水).’ Therefore, by substituting the excellent-meaning ‘Su’ with the water-meaning ‘Su,’ the ‘excellent scenery’ and ‘abundance of pure water’ of Hapcheon, a county with Hwanggang River and Hapcheonho Lake’s beautiful and pure water as well as the famous, Hapcheon 8-Gyeong (the 8 most beautiful sites in Hapcheon), can be both expressed through the brand slogan.

The color orange symbolizes happiness and hopes for the future, green symbolizes vibrant life and purity and blue symbolizes innovation and an enterprising spirit. Through these various bright and beautiful colors, the brand slogan captures the warm and friendly environment of Hapcheon County in a more sensual way.